A global change

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The year 2019 finds Sammel positioned as the leading company in the paper market in Uruguay. The need for an e-Commerce website became imperative. Based on this digital need, we understood that a stage of re-engagement of the institutional image would be inevitable; which 25 years after its creation lacks the versatility required by the digital world in which it will be immersed. That is why we accompanied the redesign of the e-Commerce website and identifying symbol, while maintaining the essence of the original.