Web + Brand Gaiter King
Established in Southern California, Gaiter King was founded by a group of outdoor enthusiasts who decided to create apparel at the intersection of fashion and function.
Gaiter King strives to quell the spread of the COVID-19 and provide people with neck gaiters as personal protective equipment. "Not only can we help people get back to work and stay productive, we can also do it with style."
Safety, Attitude and Style are the main concepts that we consider to reflect in the project.