Web + Branding Ephod
Ephod is a New York-based fine jewelry brand founded in 2021. Ephod seeks to redefine the world of jewelry with unique pieces in the most elegant style, creating jewelry of timeless beauty. Their distinctive gold and diamond designs are prized for their elegant appeal and versatility.
Taking into account the versatility and elegance of the brand's products, we began the process of redesigning the brand; focusing on the cultural roots of Judaism, using as the main inspiration for the logo, color palette, and graphic materials; the efod or ephod, having a symbolism as one of the priestly vestments used by the Jews.
From the creation and definition of the brand and all its elements, arises the need to also design the e-commerce website, keeping the essence of the brand.